{"id":11740,"date":"2026-10-15T10:37:23","date_gmt":"2026-10-15T08:37:23","guid":{"rendered":"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/pillole-di-master\/funnel-di-vendita\/"},"modified":"2026-10-16T11:29:52","modified_gmt":"2026-10-16T09:29:52","slug":"funnel-di-vendita","status":"publish","type":"page","link":"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/pillole-di-master\/funnel-di-vendita\/","title":{"rendered":"Il Funnel di Vendita: metodi, strategie e strumenti"},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Barlow:wght@400;500;600;700&family=Playfair+Display:wght@600;700&display=swap');\n#afo-lp{--navy:#1B2E51;--blue:#2B568A;--steel:#4d7997;--ice:#eef2f7;--paper:#f7f8fb;--ink:#1d2433;--muted:#5b6578;--accent:#e4572e;--teal:#00b0b0;\n  font-family:'Barlow',Arial,sans-serif;color:var(--ink);background:#fff;font-size:17px;line-height:1.5;margin:0;padding:0;overflow-x:hidden}\n#afo-lp *,#afo-lp 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figure{margin:0;border-radius:16px;overflow:hidden;background:#dfe7f1}\n#afo-lp .mosaic figure.big{grid-column:span 2;grid-row:span 2}\n#afo-lp .mosaic img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}\n#afo-lp .mosaic figure:hover img{transform:scale(1.04)}\n@media(max-width:900px){#afo-lp .mosaic{grid-template-columns:repeat(2,1fr);grid-auto-rows:150px}#afo-lp .mosaic figure.big{grid-column:span 2;grid-row:span 1;height:auto}}\n#afo-lp .place{background:var(--navy);color:#fff}\n#afo-lp .place h2{color:#fff}\n#afo-lp .place .lead{color:#c9d8ea}\n#afo-lp .stats{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:46px}\n#afo-lp .stat{border:1px solid rgba(255,255,255,.2);border-radius:20px;padding:30px 24px;text-align:center}\n#afo-lp .stat .v{font-family:'Playfair Display',Georgia,serif;font-size:56px;line-height:1;margin-bottom:10px;color:#fff}\n#afo-lp .stat .v em{font-style:normal;color:var(--accent)}\n#afo-lp .stat 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input::placeholder{color:#9aa4b5!important}\n#afo-lp .form ._form ._html-code p{font-size:12px!important;line-height:1.5!important;color:#6b7589!important}\n#afo-lp .form ._form ._html-code a{color:var(--blue)!important}\n#afo-lp .form ._form ._checkbox-radio{display:flex!important;align-items:flex-start!important;gap:10px!important}\n#afo-lp .form ._form ._checkbox-radio input[type=\"checkbox\"]{width:18px!important;height:18px!important;min-width:18px!important;margin:2px 0 0!important;display:inline-block!important;accent-color:var(--blue)}\n#afo-lp .form ._form ._checkbox-radio label{font-size:13px!important;line-height:1.4!important;cursor:pointer}\n#afo-lp .form ._form ._form-fieldset{border:0!important;padding:0!important;margin:0!important}\n#afo-lp .form ._form ._form-fieldset legend._form-label{display:none!important}\n#afo-lp .form ._form ._submit{width:100%!important;background:var(--accent)!important;color:#fff!important;border-radius:999px!important;padding:16px 22px!important;font-family:'Barlow',sans-serif!important;font-weight:700!important;font-size:15px!important;margin-top:6px!important;box-shadow:0 10px 24px rgba(228,87,46,.3)!important}\n#afo-lp .form ._form ._submit:hover{background:#c94a25!important}\n#afo-lp .form ._form ._form-thank-you{font-family:'Barlow',sans-serif!important;color:var(--navy)!important;font-size:16px!important;padding:12px 0!important}\n#afo-lp .form ._form ._form-branding{display:none!important}\n#afo-lp .contacts{font-size:14px;color:#c9d8ea;line-height:1.7;margin-top:14px}\n#afo-lp .contacts a{color:#fff;text-decoration:underline}\n#afo-lp .footer{background:#111a2c;color:#9fb0c8;padding:34px 0;font-size:13.5px}\n#afo-lp .footer a{color:#c9d8ea}\n#afo-lp .footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}\n\n@media (max-width:1000px){\n  #afo-lp .g4,#afo-lp .stats,#afo-lp .strip .wrap{grid-template-columns:repeat(2,1fr)}\n  #afo-lp .logos{grid-template-columns:repeat(4,1fr)}\n  #afo-lp .hero .wrap,#afo-lp .invest .wrap,#afo-lp .qual .wrap,#afo-lp .two .wrap,#afo-lp .sel .wrap,#afo-lp .cta .wrap,#afo-lp .g2,#afo-lp .g3{grid-template-columns:1fr}\n  #afo-lp .hero .visual{order:-1;height:260px}\n  #afo-lp .ev{grid-template-columns:50px 1fr 18px}\n  #afo-lp .evfree{display:none}\n#afo-lp .hero .visual img{object-position:center}\n  #afo-lp .nav ul{display:none}\n  #afo-lp section{padding:60px 0}\n}\n@media (max-width:600px){\n  #afo-lp .g4,#afo-lp .stats,#afo-lp .strip .wrap,#afo-lp .agev,#afo-lp .form .row{grid-template-columns:1fr}\n  #afo-lp .logos{grid-template-columns:repeat(2,1fr)}\n  #afo-lp .fcard{padding:28px}\n  #afo-lp .pillars{margin-top:0;padding-top:40px}\n  #afo-lp .eqf .card{flex-direction:column;align-items:flex-start}\n}\n\n\/* --- pagine singolo master --- *\/\n#afo-lp .brochure{background:var(--navy);color:#fff;padding:90px 0}\n#afo-lp .brochure .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}\n#afo-lp .brochure h2{color:#fff}\n#afo-lp .brochure .lead{color:#c9d6e6}\n#afo-lp .bgrid{display:grid;grid-template-columns:190px 1fr;gap:28px;align-items:center;margin-top:30px}\n#afo-lp .bcover img{display:block;width:100%;border-radius:10px;box-shadow:0 22px 50px rgba(0,0,0,.45);transform:rotate(-3deg)}\n#afo-lp .blist{list-style:none;padding:0;margin:0}\n#afo-lp .blist li{position:relative;padding:10px 0 10px 30px;border-bottom:1px solid rgba(255,255,255,.12);color:#e6edf6;font-size:16px}\n#afo-lp .blist li:last-child{border-bottom:0}\n#afo-lp .blist li::before{content:\"\";position:absolute;left:0;top:15px;width:16px;height:16px;border-radius:50%;background:var(--accent)}\n#afo-lp .blist li::after{content:\"\";position:absolute;left:5px;top:19px;width:5px;height:8px;border:solid var(--accent-text);border-width:0 2px 2px 0;transform:rotate(45deg)}\n#afo-lp .hero.ty{padding:80px 0 100px}\n#afo-lp .hero.ty .pay{max-width:560px}\n#afo-lp .hero.ty .tiny{font-size:13px;color:#9fc0e4;margin-top:16px}\n#afo-lp .hero.ty .tiny a{color:#fff;text-decoration:underline}\n#afo-lp .tycover{display:block;max-width:360px;margin:0 auto;border-radius:12px;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.45)}\n#afo-lp .tycover img{display:block;width:100%}\n#afo-lp .tynext{padding:80px 0}\n#afo-lp .tysteps{list-style:none;padding:0;margin:0}\n#afo-lp .tysteps li{display:flex;gap:16px;align-items:flex-start;padding:14px 0;border-bottom:1px solid #e3e9f1;color:var(--muted);font-size:16px;line-height:1.5}\n#afo-lp .tysteps li:last-child{border-bottom:0}\n#afo-lp .tysteps li b{color:var(--navy)}\n#afo-lp .tysteps .n{flex:0 0 32px;height:32px;border-radius:50%;background:var(--accent);color:var(--accent-text);font-weight:800;display:flex;align-items:center;justify-content:center;font-size:14px}\n#afo-lp .tyrefs{list-style:none;padding:0;margin:0 0 10px}\n#afo-lp .tyrefs li{display:flex;flex-direction:column;padding:6px 0;line-height:1.4}\n#afo-lp .tyrefs li span{font-size:14px;color:var(--muted);font-weight:400}\n#afo-lp .hero.ty .tiny a{color:#fff;text-decoration:underline}\n#afo-lp .tynext .wrap{display:grid;grid-template-columns:1.2fr .8fr;gap:48px;align-items:center}\n#afo-lp .tynext p{color:var(--muted);margin:0 0 24px}\n#afo-lp .tyref{padding:28px;font-size:16px;line-height:1.8}\n#afo-lp .tyref b{display:block;font-size:12px;letter-spacing:.2em;color:var(--steel);margin-bottom:8px}\n#afo-lp .tyref a{color:var(--navy);font-weight:700}\n@media (max-width:1000px){#afo-lp .brochure .wrap,#afo-lp .tynext .wrap{grid-template-columns:1fr}#afo-lp .bgrid{grid-template-columns:140px 1fr}}\n@media (max-width:640px){#afo-lp .bgrid{grid-template-columns:1fr}#afo-lp .bcover{max-width:160px}}\n#afo-lp .hero.mp{padding:70px 0 90px}\n#afo-lp .hero.mp h1{font-size:clamp(36px,4.4vw,58px)}\n#afo-lp .hero.mp .fam{font-size:14px;letter-spacing:.18em;text-transform:uppercase;color:#9fc0e4;font-weight:700;margin-bottom:14px}\n#afo-lp .hero.mp .sub{color:#ffd9cc}\n#afo-lp .facts{background:var(--blue);color:#fff;padding:30px 0;margin-top:-50px;position:relative;z-index:2}\n#afo-lp .facts .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}\n#afo-lp .facts b{display:block;font-size:12px;letter-spacing:.2em;color:#bcd3ea;margin-bottom:6px}\n#afo-lp .facts span{font-size:18px;font-weight:700;line-height:1.3}\n#afo-lp .intro .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}\n#afo-lp .intro p{color:var(--muted);margin-bottom:16px}\n#afo-lp .intro .photo{height:520px}\n#afo-lp .claim{font-family:'Playfair Display',Georgia,serif;font-size:22px;color:var(--navy);border-left:4px solid var(--accent);padding-left:20px;margin:0 0 26px}\n#afo-lp .skills{background:var(--paper)}\n#afo-lp .skills .grid{margin-top:40px;gap:16px}\n#afo-lp .skill{display:flex;gap:16px;background:#fff;border:1px solid #dfe5ee;border-radius:16px;padding:18px 20px;font-size:15.5px;color:var(--ink);align-items:flex-start}\n#afo-lp .skill i{flex:none;width:28px;height:28px;border-radius:50%;background:var(--navy);color:#fff;display:flex;align-items:center;justify-content:center;font-style:normal;font-size:13px;font-weight:700}\n#afo-lp .core{background:var(--navy);color:#fff}\n#afo-lp .core h2{color:#fff}\n#afo-lp .core .lead{color:#c9d8ea}\n#afo-lp .core .grid{margin-top:40px;gap:18px}\n#afo-lp .core .card{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.18);padding:24px}\n#afo-lp .core .card h4{font-size:16px;color:#fff;margin-bottom:8px;font-weight:700}\n#afo-lp .core .card p{font-size:14.5px;color:#c9d8ea}\n#afo-lp .core .close{margin-top:34px;font-family:'Playfair Display',Georgia,serif;font-size:21px;color:#fff;max-width:900px;border-left:4px solid var(--accent);padding-left:20px}\n#afo-lp .jobs .chips{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}\n#afo-lp .jobs .chip{border:1px solid #cfd8e3;border-radius:999px;padding:12px 20px;font-size:15px;font-weight:600;color:var(--navy);background:#fff}\n#afo-lp .adm{background:var(--paper)}\n#afo-lp .adm .wrap{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}\n#afo-lp .adm ul.list li{padding:12px 0;border-bottom:1px solid #dfe5ee;font-size:15.5px;display:flex;gap:14px}\n#afo-lp .adm ul.list li::before{content:'';flex:none;width:8px;height:8px;border-radius:50%;background:var(--accent);margin-top:9px}\n#afo-lp .steps li{display:grid;grid-template-columns:52px 1fr;gap:16px;align-items:center;padding:14px 0;border-bottom:1px solid #dfe5ee;font-size:15.5px}\n#afo-lp .steps .n{width:44px;height:44px;border-radius:50%;background:var(--navy);color:#fff;display:flex;align-items:center;justify-content:center;font-family:'Playfair Display',Georgia,serif;font-size:20px}\n#afo-lp .req{background:#fff;border:1px solid #dfe5ee;border-radius:16px;padding:18px 20px;margin-top:18px;font-size:14.5px}\n#afo-lp .req b{display:block;color:var(--navy);margin-bottom:4px}\n#afo-lp .req + .req{margin-top:10px}\n#afo-lp .method .grid{margin-top:40px}\n#afo-lp .method .card h3{font-family:'Barlow',sans-serif;font-size:15px;letter-spacing:.2em;color:var(--blue);margin-bottom:12px;text-transform:uppercase}\n#afo-lp .method .card p{font-size:15px;color:var(--muted)}\n#afo-lp .pw{margin-top:28px;background:var(--ice);border-radius:24px;padding:40px;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}\n#afo-lp .pw h3{font-size:26px;color:var(--navy);margin-bottom:12px}\n#afo-lp .pw p{color:var(--muted);font-size:15.5px}\n#afo-lp .pw .photo{height:300px}\n#afo-lp .career{margin-top:28px;display:grid;grid-template-columns:repeat(3,1fr);gap:18px}\n#afo-lp .career .card{padding:24px}\n#afo-lp .career b{display:block;font-size:12px;letter-spacing:.2em;color:var(--steel);margin-bottom:8px}\n#afo-lp .career p{font-size:15px;color:var(--muted)}\n#afo-lp .eco{background:var(--paper)}\n#afo-lp .eco .wrap{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}\n#afo-lp .eco .photo{height:620px}\n#afo-lp .eco .item{padding:18px 0;border-bottom:1px solid #dfe5ee}\n#afo-lp .eco .item b{display:block;font-size:12px;letter-spacing:.2em;color:var(--blue);margin-bottom:6px}\n#afo-lp .eco .item p{font-size:15px;color:var(--muted)}\n#afo-lp .extra{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:40px}\n#afo-lp .extra .card b{display:block;color:var(--accent);font-size:13px;letter-spacing:.15em;margin-bottom:6px}\n#afo-lp .extra .card h4{font-size:20px;color:var(--navy);margin-bottom:8px;font-family:'Playfair Display',Georgia,serif}\n#afo-lp .extra .card p{font-size:15px;color:var(--muted)}\n#afo-lp .others .grid{margin-top:34px}\n#afo-lp .others .card{padding:24px;display:block}\n#afo-lp .others .card small{display:block;font-size:12px;letter-spacing:.2em;color:var(--steel);margin-bottom:8px}\n#afo-lp .others .card h4{font-size:20px;color:var(--navy);font-family:'Playfair Display',Georgia,serif;margin-bottom:6px}\n#afo-lp .others .card span{color:var(--accent);font-weight:700;font-size:14px}\n#afo-lp .others .card.all{background:var(--navy);color:#fff}\n#afo-lp .others .card.all h4,#afo-lp .others .card.all small{color:#fff}\n#afo-lp .form .tiny a{color:var(--blue);text-decoration:underline}\n#afo-lp .ref{margin-top:18px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.2);border-radius:16px;padding:18px 20px;font-size:15px;color:#fff}\n#afo-lp .ref b{display:block;font-size:12px;letter-spacing:.2em;color:#9fc0e4;margin-bottom:8px}\n#afo-lp .ref a{color:#fff;text-decoration:underline}\n@media (max-width:1000px){\n  #afo-lp .facts .wrap{grid-template-columns:repeat(2,1fr)}\n  #afo-lp .intro .wrap,#afo-lp .adm .wrap,#afo-lp .eco .wrap,#afo-lp .pw{grid-template-columns:1fr}\n  #afo-lp .intro .photo{height:360px;order:-1}\n  #afo-lp .career{grid-template-columns:1fr}\n  #afo-lp .core .g4{grid-template-columns:repeat(2,1fr)}\n}\n@media (max-width:640px){\n  #afo-lp .facts .wrap,#afo-lp .core .g4,#afo-lp .extra{grid-template-columns:1fr}\n  #afo-lp .hero.mp{padding:50px 0 80px}\n}\n\n#afo-lp{--accent:#86BC25;--accent-ink:#5a8a0c;--accent-text:#0f2240;--accent-light:#b5e05a}\n#afo-lp .eyebrow{color:var(--accent-ink)}\n#afo-lp .hero .eyebrow,#afo-lp .hero.mp .fam,#afo-lp .core .eyebrow,#afo-lp .cta .eyebrow,#afo-lp .fcard.ma .eyebrow{color:var(--accent-light)!important}\n#afo-lp .hero.mp .sub{color:var(--accent-light)}\n#afo-lp .btn-primary{color:var(--accent-text)}\n#afo-lp .btn-ghost:hover{border-color:var(--accent-light)}\n#afo-lp .facts{background:var(--navy);border-top:4px solid var(--accent)}\n#afo-lp .facts b{color:var(--accent-light)}\n#afo-lp .skill i{background:var(--accent);color:var(--accent-text)}\n#afo-lp .steps .n{background:var(--accent);color:var(--accent-text)}\n#afo-lp .core .card h4{color:var(--accent-light)}\n#afo-lp .jobs .chip{border-color:var(--accent);color:var(--navy)}\n#afo-lp .fcard.ma{border-top:6px solid var(--accent)}\n#afo-lp .fcard.ex{border-top:6px solid var(--accent)}\n#afo-lp .eqf .lvl{color:var(--accent-ink)}\n#afo-lp .method .card h3,#afo-lp .eco .item b,#afo-lp .career b{color:var(--accent-ink)}\n#afo-lp .num{color:var(--accent);opacity:.55}\n#afo-lp .agev .big span{color:var(--accent-ink)}\n#afo-lp .agev .card.hl .big span{color:var(--accent-light)}\n#afo-lp .extra .card b,#afo-lp .others .card span{color:var(--accent-ink)}\n#afo-lp .others .card.all span{color:var(--accent-light)}\n#afo-lp .ref b{color:var(--accent-light)}\n#afo-lp .form ._form ._submit{background:var(--accent)!important;color:var(--accent-text)!important;box-shadow:none!important}\n#afo-lp .form ._form ._submit:hover{background:var(--accent-ink)!important;color:#fff!important}\n#afo-lp .form ._form ._form-label{color:var(--accent-ink)!important}\n#afo-lp .form ._form ._html-code a{color:var(--accent-ink)!important}\n#afo-lp .pw{border-left:8px solid var(--accent)}\n#afo-lp .intro .photo,#afo-lp .hero .visual{border-bottom:8px solid var(--accent)}\n\n#afo-lp .evhero{padding:70px 0 90px}\n#afo-lp .evhero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:50px;align-items:center}\n#afo-lp .evhero h1{font-family:'Playfair Display',Georgia,serif;font-size:clamp(36px,4.4vw,56px);line-height:1.05;color:#fff;margin:14px 0 18px}\n#afo-lp .evhero .pay{font-size:19px;color:#dbe6f3;margin-bottom:30px;max-width:620px}\n#afo-lp .evtop{display:flex;gap:10px;flex-wrap:wrap;align-items:center}\n#afo-lp .evtop .fam{font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--accent-light);font-weight:700}\n#afo-lp .free{display:inline-block;background:var(--teal,#00b0b0);color:#fff;border-radius:999px;padding:5px 12px;font-size:12px;letter-spacing:.15em;font-weight:800;text-transform:uppercase}\n#afo-lp .btn-soon{display:inline-block;padding:16px 30px;border-radius:999px;font-weight:700;font-size:16px;line-height:1.2;background:var(--accent);color:var(--accent-text);cursor:default}\n#afo-lp .evhero .visual{height:420px}\n#afo-lp .evfacts{background:var(--navy);border-top:4px solid var(--accent);color:#fff;padding:30px 0;margin-top:-50px;position:relative;z-index:2}\n#afo-lp .evfacts .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}\n#afo-lp .evfacts b{display:block;font-size:12px;letter-spacing:.2em;color:var(--accent-light);margin-bottom:6px}\n#afo-lp .evfacts span{font-size:17px;font-weight:700;line-height:1.3}\n#afo-lp .why{padding:80px 0 60px}\n#afo-lp .why .grid{margin-top:34px}\n#afo-lp .why .card{border-top:6px solid var(--accent)}\n#afo-lp .why .card h3{font-size:21px;color:var(--navy);font-family:'Playfair Display',Georgia,serif;margin-bottom:8px}\n#afo-lp .why .card p{color:var(--muted);font-size:15.5px}\n#afo-lp .obj{background:var(--ice);padding:80px 0}\n#afo-lp .obj .wrap{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}\n#afo-lp .obj ul{list-style:none;padding:0;margin:24px 0 0}\n#afo-lp .obj li{position:relative;padding:12px 0 12px 30px;border-bottom:1px solid #dfe6ef;color:var(--ink);font-size:16px;line-height:1.45}\n#afo-lp .obj li::before{content:\"\";position:absolute;left:0;top:18px;width:12px;height:12px;border-radius:50%;background:var(--accent)}\n#afo-lp .chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}\n#afo-lp .chips span{border:1.5px solid var(--accent);color:var(--navy);border-radius:999px;padding:8px 16px;font-size:14px;font-weight:600;background:#fff}\n#afo-lp .prog{padding:80px 0}\n#afo-lp .tl{list-style:none;padding:0;margin:36px 0 0;border-left:3px solid var(--accent)}\n#afo-lp .tl li{display:grid;grid-template-columns:90px 1fr;gap:20px;padding:0 0 26px 26px;position:relative}\n#afo-lp .tl 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.go{color:var(--navy);font-weight:700}\n@media (max-width:1000px){#afo-lp .evhero .wrap,#afo-lp .obj .wrap,#afo-lp .who .wrap,#afo-lp .info .wrap,#afo-lp .evcta .wrap{grid-template-columns:1fr}#afo-lp .evhero .visual{order:-1;height:260px}#afo-lp .evfacts .wrap{grid-template-columns:1fr 1fr}#afo-lp .evfacts{margin-top:0}}\n@media (max-width:640px){#afo-lp .tl li{grid-template-columns:1fr;gap:4px}#afo-lp .info dl{grid-template-columns:1fr;gap:4px 0}#afo-lp .info dd{margin-bottom:10px}#afo-lp .evfacts .wrap{grid-template-columns:1fr}}\n<\/style>\n<div id=\"afo-lp\">\n<div class=\"nav\"><div class=\"wrap\">\n  <a href=\"https:\/\/www.master-aforisma.com\/ld\/\"><img decoding=\"async\" loading=\"eager\" src=\"https:\/\/www.master-aforisma.com\/ld\/wp-content\/uploads\/2024\/09\/bianco_logo-aforisma-24-2.png\" alt=\"AFORISMA School of Future\"><\/a>\n  <ul><li><a href=\"#programma\">Programma<\/a><\/li><li><a href=\"#perchi\">Per chi<\/a><\/li><li><a href=\"#info\">Dove e quando<\/a><\/li><li><a href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/pillole-di-master\/\">Tutte le pillole<\/a><\/li><li><a href=\"https:\/\/www.master-aforisma.com\/ld\/\">I Master<\/a><\/li><\/ul>\n  <a class=\"btn\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/marketing-digital-communication\/#contatti\">Richiedi informazioni<\/a>\n<\/div><\/div>\n<section class=\"hero mp evhero\" id=\"top\"><div class=\"wrap\">\n  <div>\n    <div class=\"evtop\"><span class=\"free\">Gratuito<\/span><span class=\"soon\">Coming soon<\/span><span class=\"fam\">Pillola di Master \u00b7 Marketing &amp; Digital Communication<\/span><\/div>\n    <h1>Il Funnel di Vendita: metodi, strategie e strumenti<\/h1>\n    <p class=\"pay\">Dal primo contatto all&#8217;acquisto: cliente ideale, lead generation, landing page, email marketing e KPI di conversione per costruire un funnel che funziona.<\/p>\n    <div class=\"ctas\"><a class=\"btn btn-primary\" href=\"#prenota\">Avvisami quando apre<\/a><a class=\"btn btn-ghost\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/marketing-digital-communication\/\">Scopri il Master<\/a><\/div>\n  <\/div>\n  <div class=\"visual photo\"><img fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" src=\"https:\/\/www.master-aforisma.com\/ld\/wp-content\/uploads\/2026\/10\/aforisma-gruppo-laptop.jpg\" alt=\"Il Funnel di Vendita: metodi, strategie e strumenti \u2013 AFORISMA\"><\/div>\n<\/div><\/section>\n<div class=\"evfacts\"><div class=\"wrap\">\n  <div><b>QUANDO<\/b><span>Coming soon \u00b7 data in via di definizione<\/span><\/div>\n  <div><b>DOVE<\/b><span>Sede in via di definizione<\/span><\/div>\n  <div><b>DURATA<\/b><span>1 giornata \u00b7 6 ore<\/span><\/div>\n  <div><b>COSTO<\/b><span>Gratuito \u00b7 posti limitati<\/span><\/div>\n<\/div><\/div>\n<section class=\"why\"><div class=\"wrap\">\n  <div class=\"eyebrow\">Perch\u00e9 partecipare<\/div>\n  <h2>Una giornata per capire se questa \u00e8 la tua strada.<\/h2>\n  <div class=\"grid g3\"><div class=\"card\"><h3>\u00c8 gratuito<\/h3><p>Una giornata intera di formazione, senza costi: basta prenotare il posto quando aprono le iscrizioni.<\/p><\/div><div class=\"card\"><h3>\u00c8 un assaggio del Master<\/h3><p>Stesso metodo dei Master AFORISMA: casi reali, strumenti operativi e un laboratorio in cui si lavora davvero.<\/p><\/div><div class=\"card\"><h3>Torni a casa con qualcosa in mano<\/h3><p>Un metodo, una checklist, un prototipo: ogni pillola si chiude con un risultato concreto da portare via.<\/p><\/div><\/div>\n<\/div><\/section>\n<section class=\"obj\"><div class=\"wrap\">\n  <div>\n    <div class=\"eyebrow\">Obiettivi<\/div>\n    <h2>Cosa impari in un giorno.<\/h2>\n    <ul><li>Capire la logica del funnel di vendita e le fasi del percorso del cliente<\/li><li>Definire il cliente ideale e la proposta di valore<\/li><li>Progettare la lead generation con contenuti, social e advertising<\/li><li>Costruire landing page e lead magnet efficaci<\/li><li>Impostare sequenze di email marketing e automazioni<\/li><li>Misurare il funnel: tassi di conversione, costo di acquisizione, valore del cliente<\/li><li>Ottimizzare con test, dati e miglioramento continuo<\/li><\/ul>\n  <\/div>\n  <div>\n    <div class=\"eyebrow\">Contenuti<\/div>\n    <h2>Di cosa parliamo.<\/h2>\n    <div class=\"chips\"><span>Logica e fasi del funnel<\/span><span>Cliente ideale e proposta di valore<\/span><span>Lead generation: contenuti, social, advertising<\/span><span>Landing page e lead magnet<\/span><span>Email marketing e automazioni<\/span><span>KPI del funnel<\/span><span>Ottimizzazione e test<\/span><\/div>\n    <p class=\"note\">Seminario + laboratorio pratico. L&#8217;incontro alterna momenti di confronto, esercitazioni pratiche e testimonianze di professionisti, con lo stesso approccio operativo del Master.<\/p>\n  <\/div>\n<\/div><\/section>\n<section class=\"prog\" id=\"programma\"><div class=\"wrap\">\n  <div class=\"eyebrow\">Programma della giornata<\/div>\n  <h2>Come \u00e8 organizzata la pillola.<\/h2>\n  <ul class=\"tl\"><li><div class=\"t\">30 min<\/div><div><h4>Accoglienza e introduzione<\/h4><p>Presentazione del percorso, obiettivi, attivazione iniziale.<\/p><\/div><\/li><li><div class=\"t\">1 ora<\/div><div><h4>Il funnel di vendita<\/h4><p>Logica, fasi, percorso del cliente, cliente ideale.<\/p><\/div><\/li><li><div class=\"t\">1 ora<\/div><div><h4>Generare contatti qualificati<\/h4><p>Contenuti, social, advertising, lead magnet; esempi e casi reali.<\/p><\/div><\/li><li><div class=\"t\">1 ora<\/div><div><h4>Convertire in clienti<\/h4><p>Landing page, email marketing, automazioni.<\/p><\/div><\/li><li><div class=\"t\">30 min<\/div><div><h4>Misurare e ottimizzare<\/h4><p>KPI di conversione, test, lettura dei dati.<\/p><\/div><\/li><li><div class=\"t\">1 ora e 30 min<\/div><div><h4>Laboratorio: costruire un funnel<\/h4><p>Definizione di offerta e cliente ideale, progettazione delle fasi, bozza di landing page e sequenza email, restituzione finale.<\/p><\/div><\/li><li><div class=\"t\">30 min<\/div><div><h4>Feedback finali e saluti<\/h4><p><\/p><\/div><\/li><\/ul>\n<\/div><\/section>\n<section class=\"who\" id=\"perchi\"><div class=\"wrap\">\n  <div>\n    <div class=\"eyebrow\">A chi si rivolge<\/div>\n    <h2>Per chi \u00e8 pensata.<\/h2>\n    <ul><li>Laureati e neolaureati interessati a ruoli commerciali, di digital marketing e business development<\/li><li>Chi vuole capire come si costruisce un percorso di acquisto efficace, dal primo contatto alla vendita<\/li><li>Chi vuole generare contatti qualificati attraverso i canali digitali<\/li><li>Chi vuole avviare o far crescere un proprio progetto imprenditoriale<\/li><\/ul>\n  <\/div>\n  <div class=\"card\" style=\"padding:28px\">\n    <div class=\"eyebrow\">Con<\/div>\n    <div class=\"doc\"><i>Ia<\/i><div><b>In attesa di conferma<\/b><span>Relatori in via di definizione<\/span><\/div><\/div>\n  <\/div>\n<\/div><\/section>\n<section class=\"info\" id=\"info\"><div class=\"wrap\">\n  <div>\n    <div class=\"eyebrow\">Dove e quando<\/div>\n    <h2>Dove e quando: lo stiamo definendo.<\/h2>\n    <dl>\n      <dt>Data<\/dt><dd>Coming soon: la data sar\u00e0 comunicata a breve<\/dd>\n      <dt>Durata<\/dt><dd>1 giornata \u00b7 6 ore<\/dd>\n      <dt>Luogo<\/dt><dd>Sede in via di definizione \u00b7 provincia di Lecce<\/dd>\n      <dt>Costo<\/dt><dd>Partecipazione gratuita, posti limitati: la prenotazione sar\u00e0 obbligatoria.<\/dd>\n      <dt>Relatori<\/dt><dd>In attesa di conferma<\/dd>\n      <dt>Info<\/dt><dd>Tel. <a href=\"tel:+390832217879\">+39 0832 217879<\/a><\/dd>\n    <\/dl>\n    <div class=\"mas\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.master-aforisma.com\/ld\/wp-content\/uploads\/2026\/10\/mare-a-sinistra.png\" alt=\"Mare a Sinistra\"><p>Questo evento fa parte di <b>Puglia attrattiva \u00b7 #mareAsinistra<\/b>, la strategia di attrazione e valorizzazione dei talenti in Puglia. Organizzato da AFORISMA School of Future \u00b7 Comune coinvolto: Taviano.<\/p><\/div>\n  <\/div>\n  <div class=\"photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.master-aforisma.com\/ld\/wp-content\/uploads\/2026\/10\/master-aforisma-1005137-7.jpg\" alt=\"Campus AFORISMA School of Future, Lecce\"><\/div>\n<\/div><\/section>\n<section class=\"evcta\" id=\"prenota\"><div class=\"wrap\">\n  <div>\n    <div class=\"eyebrow\" style=\"color:var(--accent-light)\">Prenotazioni in apertura<\/div>\n    <h2>Data e relatori in arrivo. Fatti avvisare.<\/h2>\n    <p>Stiamo definendo data, sede e relatori di questa pillola. Compila il modulo qui accanto: ti avvisiamo appena aprono le prenotazioni, prima di tutti gli altri. Nessun impegno, nessuna newsletter indesiderata.<\/p>\n    <div class=\"ctas\"><a class=\"btn btn-ghost\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/pillole-di-master\/\">Tutte le pillole<\/a><\/div>\n  <\/div>\n  <div class=\"evform soonbox\">\n    <div class=\"evform-head\"><span class=\"free\">Gratuito<\/span><b>Il Funnel di Vendita: metodi, strategie e strumenti<\/b><span>Coming soon \u00b7 1 giornata \u00b7 6 ore \u00b7 Sede in via di definizione \u00b7 Relatori in attesa di conferma<\/span><\/div>\n    <p class=\"soonintro\">Lascia i tuoi contatti: ti scriviamo appena si aprono le prenotazioni di questa pillola.<\/p>\n    <div class=\"form acsoon\"><div class=\"_form_416\"><\/div><script src=\"https:\/\/aforisma.activehosted.com\/f\/embed.php?id=416\" charset=\"utf-8\"><\/script><script>(function(){var n=0,t=setInterval(function(){n++;var ok=window.intlTelInput&&intlTelInput.getInstance;document.querySelectorAll('#afo-lp input[name=\"phone-iti\"]').forEach(function(el){if(el.dataset.itFix)return;var i=ok&&intlTelInput.getInstance(el);if(!i)return;el.dataset.itFix=1;if(!el.value&&i.getSelectedCountryData().iso2==='us')i.setCountry('it');});if(n>60)clearInterval(t);},250);})();<\/script><script>(function(){var n=0,t=setInterval(function(){n++;var b=document.querySelector('#prenota ._form_416 ._submit');if(b){b.textContent='Avvisami quando apre';document.querySelectorAll('#prenota ._form_416 input[type=hidden]').forEach(function(i){if(i.name.indexOf('field[')===0&&i.name.indexOf('[]')<0){var d=document.createElement('textarea');d.innerHTML=\"Il Funnel di Vendita: metodi, strategie e strumenti \u2013 Master in Marketing &#038; Digital Communication\";i.value=d.value;}});clearInterval(t)}else if(n>80)clearInterval(t)},250)})();<\/script><\/div>\n    <a class=\"mcard mini light\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/marketing-digital-communication\/\">\n      <small>Business &amp; AI Innovation Management \u00b7 A.A. 2026-2027<\/small>\n      <h3>Master in Marketing &amp; Digital Communication<\/h3>\n      <span class=\"go\">Scopri il percorso completo &rarr;<\/span>\n    <\/a>\n  <\/div>\n<\/div><\/section><script>\n(function(){\n  var f=document.getElementById('evform'); if(!f) return;\n  var msg=f.querySelector('.evform-msg'), btn=f.querySelector('button');\n  f.addEventListener('submit', function(ev){\n    ev.preventDefault();\n    var d=new FormData(f), nome=(d.get('nome')||'').trim(), cognome=(d.get('cognome')||'').trim(), email=(d.get('email')||'').trim();\n    msg.className='evform-msg';\n    if(!nome||!cognome||!email){ msg.textContent='Compila nome, cognome ed email.'; msg.classList.add('err'); return; }\n    if(!\/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/.test(email)){ msg.textContent=\"Controlla l'indirizzo email.\"; msg.classList.add('err'); return; }\n    if(!f.privacy.checked){ msg.textContent='Devi accettare il trattamento dei dati personali.'; msg.classList.add('err'); return; }\n    btn.disabled=true; btn.textContent='Invio in corso\u2026';\n    fetch(f.dataset.api+'\/api\/pubblico\/eventi\/'+f.dataset.evento+'\/registrazione',{method:'POST',headers:{'Content-Type':'application\/json'},body:JSON.stringify({nome:nome,cognome:cognome,email:email,telefono:(d.get('telefono')||'').trim(),cittaResidenza:(d.get('cittaResidenza')||'').trim(),privacyAccettata:true})})\n    .then(function(r){ if(r.ok) return r.json().catch(function(){return {};}); return r.json().catch(function(){return {};}).then(function(j){ throw new Error(j.error||'Errore durante la registrazione.'); }); })\n    .then(function(){\n      f.innerHTML='<div class=\"evform-ok\"><i>\u2713<\/i><b>Prenotazione ricevuta, grazie!<\/b><p>Ti abbiamo mandato una email di conferma a <strong>'+email.replace(\/<\/g,'&lt;')+'<\/strong>. Ci vediamo al campus di Lecce.<\/p><a class=\"btn btn-ghost\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/marketing-digital-communication\/\">Scopri il Master<\/a><\/div>';\n      if(window.fbq){ try{ fbq('track','Lead',{content_name:'Il Funnel di Vendita: metodi, strategie e strumenti'}); }catch(x){} }\n    })\n    .catch(function(er){ msg.textContent=er.message||'Errore di rete. Riprova tra poco.'; msg.classList.add('err'); btn.disabled=false; btn.textContent='Conferma la prenotazione'; });\n  });\n})();\n<\/script><div class=\"footer\"><div class=\"wrap\"><span><a href=\"https:\/\/www.aforisma.org\/\" target=\"_blank\" rel=\"noopener\">AFORISMA School of Future<\/a> \u00b7 P.IVA 03118040751<\/span><span><a href=\"https:\/\/www.master-aforisma.com\/ld\/informativa-privacy\/\">Informativa Privacy<\/a><\/span><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Programma Per chi Dove e quando Tutte le pillole I Master Richiedi informazioni GratuitoComing soonPillola di Master \u00b7 Marketing &amp; Digital Communication Il Funnel di Vendita: metodi, strategie e strumenti Dal primo contatto all&#8217;acquisto: cliente ideale, lead generation, landing page, email marketing e KPI di conversione per costruire un funnel che funziona. Avvisami quando apreScopri [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11756,"parent":11711,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-11740","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Funnel di Vendita | Pillola di Master gratuita<\/title>\n<meta name=\"description\" content=\"Dal primo contatto all&#039;acquisto: cliente ideale, lead generation, landing page, email marketing e KPI di\u2026 Evento gratuito AFORISMA, Taviano, coming soon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.master-aforisma.com\/ld\/master-2026-2027\/pillole-di-master\/funnel-di-vendita\/\" \/>\n<meta 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